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flagship said:
The Conduit is called generic because it looks like every other generic last generation shooter: Doom 3, Black, Killzone and all those other games that failed to standout as anything other than bland.

If nothing else, you have to give the original Killzone the credit of having an excellent artstyle.  The Helghast are as iconic as you can get, and it basically pioneered the "dark and gritty" movement in shooters (there were others before it, but they certainly weren't common), paving the way for Gears of War and the like.