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Some companies are trying to help,

Happy Easter, says WH Smiths to a generally unappreciative British population rapidly losing interest in buying Sony’s PlayStation 3 ‘mega computer game digital entertainment centre’. Have £25 off the recommended retail price, says the high street’s favourite newsagent.

MCV reports earlier that WH Smith has become the first high street PS3 stockist to significantly cut the price point of the machine, selling the console for £399.99.