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if it wants to reach Wii level sales then it needs to come out with something like X-fit. That was such a genius move by Nintendo to capture a new market where it is no longer a gaming machine. I know a bunch of people who bought the Wii for that and they never play any other games (other than the bundled Wii Sports). I am just surprised that Activision or EA has not come up with these types of games yet. Look at how well all those music games with periperals sales. Heck MS can release an Arcade bundled with X-fit and it will be a hit to the moms.