If Halo Wars turns out to be crap, could it ruin the Halo name?

[NeoRatt]

The worst that will happen is that the game is seen as milking the franchise.

People will be more cautious on what future Halos they buy that aren't built by Bungie.

Ensemble is probably one of the best RTS studios ever, so I doubt they will build a crap Halo RTS game. But anything can happen.