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Godot said:
This isn't a real commercial. It isn't build in a professionnal way. It's not made to catch interest but to showcase the game. For an unknown series like Killzone, you need to grab the viewer's interest first and then show him what the game looks like. Also, it isn't 30 seconds long and doesn't look at all like the usual Super Bowl ads.

It would be wise for Sony to do a KZ2 ad during the Superbowl (I believe they still have a few slots available, or had them a few days ago).  However, this ad doesn't feel "professional" as you stated.  It does feel that it has a fanboy making over it, in that they are so carried away with the graphics, they think that if they just show the graphics, the world will fall down in awe and feel they MUST have it.  Classic case of believing your own hype.  Considering how the Wii is selling, the world isn't into having the MOST AWESOME GRAPHIC EVER.  And the puns.  Those puns are groan inducing.  Does the world care that there are now 4 dead Helghasts and it is "fourth down"?

52 seconds long is just plain odd, and doesn't seem right either. 

Sony needs to up the efforts beyond this.  HOWEVER, as a fan effort, the production value is good.

KZ2 is shaping up to be a GREAT effort by Sony, based on all the reports.  However, the world doesn't need, nor does it care about Killzone 2.  That is how it is.  I would say Sony should do an ad closer to what you saw with MGS4 in the states than this effort.  Maybe this effort is a rough draft at it.

By the way, why would Sony leak out NOW what it would be showing during the Superbowl?  Shouldn't it keep it under wraps and have everyone who has a PS3 watch for it during the Superbowl? 

Ok, maybe I am wrong, but I don't think this ad will be running during the Superbowl.