Hmm... color me skeptical. A 30-second slot this year is estimated to cost $3 million; and for this length, Sony would need a double slot. Even if they had preferred rates for advertising, it would still cost them about $5 million dollars just to run this. Given Sony's current economic state, I can't see this cost being justified. (Unless Sony thinks this one commercial could sell an additional 200K copies above normal demand, which I also doubt.) Not to mention that even putting the financials aside, I can't see Sony wasting 8 seconds of coveted time. While it's done up very convincingly, cost coupled with the commercial length means I don't think it's going to happen, at least as a traditional commercial...
-dunno001
-On a quest for the truly perfect game; I don't think it exists...
