PC Gaming is on a transition period - PC gamers are switching from retail to digital! This trend has been happening for years. In 2007, only 30% of PC's revenue was from retail... today that difference should be even bigger. And the most emerging gaming markets are PC-centric: Russia, China, South Korea, India, Eastern European Countries, etc...
Is it that hard to understand? It's funny you quote NPD figures, because an NPD spokesman has said that the retail numbers of PC tells nothing, and that PC is switching from Retail to Digital (I'm not bothering finding the source).
Shio, those emerging markets have a ~95% piracy rate, furthermore they aren't worth anything to marketers because compared to the rest of the west their incomes are incredibly tiny. So the gamers may exist, but from the perspective of a publisher like Ubisoft they may as well be invisible because they aren't yet a viable market to sell software to profitably.
Tease.
