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Isn't the problem also the currency excahnge rates. Sony use to make most of their money by selling their products to other countries when the vaule of their currency was much higher then the Yen. Now with the vaule of the dollar falling they are in a rought spot. Yes they save money on using a smaller chip set but that might only be getting them back to where they use to be when the dollar was high. So would they not still be losing money?