HappySqurriel on 29 January 2009
Price cuts are a great way to maintain your current sales level (or see a modest increase in sales) when you are starting to see sales decline, but they have never had the effect people expect in providing a massive long term sales boost ...
One way to look at it is I have never seen a store that advertised "Up to 25% off!" that had rioting because of how many people were desperate about saving that much money.
