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To add to the discussion:

Hyper PlayStation asked the staff why they decided to announce Versus as a part of Final Fantasy XIII and not as a brand new Final Fantasy XIV. The concept and thinking behind Versus would not be possible in a standard numbered Final Fantasy title, Nomura responded. However, Kitase jumped in, assuring that Versus is not just a side-story, as it has some of what makes a numbered FF game what it is. However, he added, "With Versus, we are trying out a type of adventure that we couldn't do in the numbered series."

http://ps3.ign.com/articles/710/710761p2.html

What I get from that is that Versus would have been a main-series game if not for the fact that it was more experimental for the series. SE probably doesn't want to do another FFXII and create dissent in parts of their fanbase. What I think they're trying to say is that other than the name, the more experimental direction, and the similarity of the world, FF Versus XIII is basically FF XIV, and they will treat it accordingly.