i don't know if it fits here, but i've just found sales numbers for germany. it is only for the first to days after launch, so probably someone else posted it already, but there is an interesting fact which i haven't read yet on vgchartz, so i think this could be interesting.
ps3 hardware sales: 60k
ps3 software sales: 48k
so it seems as if at least 12k of the germans bought ps3 as a blu-ray player... or probably more, because there were surely some people who bought two games for their console.
here is the source (it's in german): http://gameswelt.de/konsolen/news/topnews_detail.php?item_id=64098