Either the risk was too high, or the demand was too low. Maybe both.
Consider the continual growth of the videogame industry. More and more households already have a gaming system. Increased ownership is probably driving down demand for rental.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







