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Either the risk was too high, or the demand was too low. Maybe both.

Consider the continual growth of the videogame industry. More and more households already have a gaming system. Increased ownership is probably driving down demand for rental.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.