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During M$'s CES keynote it was said that Halo 3 players average 150 hours of play.  At 9 million sold, that means:

150 * 9,000,000 = 1,350,000,000 hours

1,350,000,000/24 = 56,250,000 days

56,250,000/365 = 154,109.6 years