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I think the problem for Zack and Wiki was retail snubbed it, hard. When it launched with the whole buy zack and wiki campaign and everythign people were complaining they couldn't find the thing, it was nowhere. Sure retailers picked up on it but with an iffy reception to begin with I doubt it held a high retail price.

Once you factor out retail cuts, royalties, production costs etc, selling a game at cut prices isn't going to give you much money. My guess is that most of those 500k sales were at severely slashed prices, I just can't imagine how else the game didn't make money. Zack and Wiki started with a budget ($40?) price anyway didn't it?

I'm not sure about No More Heroes but de Blob sold at full retail price for it's sales, thanks to the Christmas rush. Another example - Haze is heading to a million but most of those sales are at drastically cut retail prices. With the recession and whatnot retailers are getting more and more stringy with how many games they order, there was an article on that recently too.

But yeah, on the capcom-unity site someone asked about this and although Sven couldn't give a proper answer due to investor contracts etc, he said the persons figures were 'way off'. Link:

http://www.capcom-unity.com/ask_capcom/go/thread/view/7371/13078821/Zack__Wiki_didnt_make_money