Killzone 2 require "good" marketing more than good reviews for great sales

[Garnett]

SpartanFX said:

the problem is that Sony has too many games to advertise,,,so they loose their focus.

Sony has to do ad for these games this year:

KZ2-Confirmed
infamous-Dont know
Heavy rain-No release date
Mag-NRD
Uncharted 2-havnt looked NRD
maybe GOW III-NRD
ratchet and clack future 2 Is this an actual game or more speculation?

and many more.
so they don't have enough money to spend 70% of the ad budget on only one game.

they should,,,but they are not gonna.

Halo 3 had $45-50 million for advertising Killzone 2 will be lucky to get $20 million

Sony dosent care about there Exclusives :)