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Reasonable said:
It's most likely retailers looking at current trends in the recession and feeling they are over committed on PS3s. They eat a little margin, but gain vital shelf/warehouse space.

 

exactly.  with the low surprising sales of PS3 in holiday time.  (Everyone one of us were surprised too) its common to see a compnay have too much of something and sell it at a loss to free up that space for more profitable items.