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I've kind of been wondering about a lot of these so-called 'promotional' prices from a lot of different places like those listed above. Is it Sony doing these promotions or these companies themselves?

Personally, I just think all these different 'deals' you can find just enforces the idea of a price cut in March-April. I don't think Sony is just trying to post respectable hardware numbers for January, I think it's indicative of them being able to sell the console cheaper. That said, I think the console may cost a little less than we think it does to produce - but the only way to really tell will be when we get an actual, Sony mandated and public price cut, and whether or not it happens when the rumors have speculated (Late March - April) or if it happens later in the year - and for how much.