Its a way top covert hardcore xbots away form the xbox.
Half the shooter fanbase are graphics whores, Gears with out its shiny looks would have been crap (5 hour single player 8 player online come on) the brutal combat of K2 is aimed right at the NA shooter fanbase.
Hell i had a 40" and just bought a 58" plasma just for this game. (seriously aint i faked in the head)







