Psygnosis NL on 24 January 2009
Sony can't do a price drop right now, just like someone above me said before: Sony will rather sell less than both Wii and 360 and make a slight profit than sell more than either one or both competitors and make a loss. Some people will say: but if Sony sells more consoles, they will also sell more games and then in the end Sony will make thus more profit by lowering the price. However, if Sony makes $20 for a Sony published game and $5 for a game that is not published by Sony, Sony has to sell 5-20 games to justify a $100 price cut. Because the attach rate on the PS3 is not that high (about 8 games per sold PS3 in the US according to VGchartz), I don't think a price cut can't be justified right now.
