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I like my 360 because:

1) The more profit from the purchase stays in North America (More people should think about that with economic times we are in)

2) This generation new IP is solid. Mass Effect, Crackdown, Gears of War, BioShock, Viva Pinata, Kameo, Earth Defense 2017, Lost Odyssey, Blue Dragon, RockBand, etc.

3) The arcade retro library is solid. (I remember playing a lot of that stuff when it was new).

4) The continuation of last generation IPs is good. Halo, Forza, PGR, Devil May Cry, Guitar Hero, Ninja Gaiden, etc.

5) There is a complete mix of genres. RTS, RPG, JRPG, FPS, TPS, Puzzle, Arcade, Racing, Action, etc.

6) The media integration with Home Server is excellent.

7) Achievements are a nice touch to gaming. Although I am not an achievement whore, I do use them to guide me through games. When done right, they are like a game guide book, without the "how to".

8) XBox Live co-op and multiplayer is really well done... The in game chat and play, the stability of the play, and the lack of latency runs circles around other vendors.

9) Movie downloads through Live Marketplace keep me busy when I don't want to game.

10) Integration with messaging is a nice touch.