Well, I'd guess Ubisoft are making money off of DS, PS3, 360, and Wii, but seeing as they don't disclose that data then it's pure speculation on my part. Whilst Ubisoft's DS and Wii games are cheaper to develop they cost a lot to market. It's not as simple as revenue - development costs = profit.
Casual games are attractive not only to gamers but also Ubisoft, which can develop many of those titles for cheaper. But Detoc said the casual games are not complete cash cows because Ubisoft's is using a certain amount of those profits for marketing, which he said is necessary to draw in new casual users, who are not as hooked in to games as hardcore gamers.
"The margins on these games are good when you look at development, but it takes a lot of marketing dollars," he said. "It's like packaged goods. You have to think about marketing, retail space, branding."
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