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gebx said:
Its a know fact that the PS3's biggest strength is its first party studio's.. so I really don't understand what MS's strategy is...

I don't think owning a studio is a strength given modern labor laws and the fact that the people are the brains behind games not physical machines or physical merchandise.

Delivering top quality games from top quality studios is a strength.  It doesn't matter who owns them. 

For every advantage to owning a studio there is also a disadvantage and vice versa.  For example, in large organizations employees can become complacent and are expensive and harder to lay off because you have to buy them out, but when you have a contract situation, you just get rid of them when they become complacent with nominal notice without cost.