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theprof00 said:
wow global economic crises along with the highest costing electronics equipment
company
big surprise there.

sony costs a lot because they never produce enough to be able to save money on economies of scale, instead they keep coming out with new models. Sony is a company that relies on its consumers in order to do research and constantly deliver cutting-edge. If people can't afford cutting-edge, then it loses the money that normally goes to funding development.

Mixed with yen difference and losing money on every ps3 (plus the investments in new tech) Sony is obviously going to lose money. Again big surprise

Well when I was predicting this in November I got some flack for it.

"Sony losing money in a holiday quarter? No way, GTFO you Sony hater".

Of course hindsight is always 20/20.

 



My Mario Kart Wii friend code: 2707-1866-0957