| Christhegamer said: If this was any other kind of forum we would all be saying that the playstation would be chopped, it is losing money, doesn't look in the short term to be able to turn that around. The only way of selling more PS3 is to cut the price which would lose more money. This is a no brainer for any one apart from PS3 owners. The PS3 is failing and nooeds to be stopped. Maybe in 2 or 3 years they could relaunch the PS4 but as a sony devision it looks doomed. All the other devisions were making money last year and will again without a harmful price cut. This is reality not wishfull thinking. |
Agreed, though I only think we'd say that because we'd not have taken an in depth look at the division if we weren't a gaming forum. They've been unprofitable by trying to win the generation, and because of that, most of their losses are already sunk and will never be returned. However, it's a division that can be switched over to moderate profitability in the short/medium term more easily than the other parts of the company.
All they have to do is admit defeat in the console war(internally). Once they've done this, they can switch focus to simply short term profit instead of loss-leading. How do they do this? No price cuts, and profit focussed software as opposed to unprofitable "system sellers". This doesn't require the restructuring that the TV's and other areas will require.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.
