magik10 on 22 January 2009
| Disposition said: seriously though what affect do people think this will have on the playstation brand? |
Lack of price cuts, cut back funding on development projects, lower marketing and reduce staffing if necessary. It's one thing to let one sector bleed when other areas of the company are making money and masking the losses but when all sectors are bleeding, they will all be scrutinized by the investors. A lot of it is market psychology also. Investors are more keen to accept losses from one sector as long as there is a good ROI plan and more importantly, the other parts of the company are doing well to rake in profits.
Going forward, profitability will be the key goal for Sony.
