I think publicity stunt is hyperbolic. It isn't as if Sony has the ability to force anyone to run the story. Which is what I take issue with earlier in the generation I griped about the the Friday virtual console arrivals being reported as news, these firmwares being listed every week, and every Live DLC being reported at launch.
These things just aren't news worthy. Not everything that happens in the world needs to be recited. Just the things that are most relevant to the audience. Anyone genuinely interested could always reference the official site for the run down. In this case its simply bad editing. Part of editing is discarding poor stories in favor of better stories.
I would hardly say it is Sony's fault in how they do things. Those reporting these stories need to practice a little self control. They should probably stop bitching, and stop reporting. I never understood the fascination myself with being on top of every single thing.
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