Ars Technica: Sony and the "ten-year" console: a look at the argument

[NJ5]

The "10-year plan" was never a plan per se. It was two other things:

1- A "10-year hope", as in SCE's employees "hope" that the PS3 will last 10 years.
2- A marketing buzz term (to try and convince customers to invest on the PS3 as it's a future proof investment).