"Aaron Greenberg: I don't think we're really comparing how we think our hardware will sell this year relative to the Wii. The nature of this business means that typically, you sell your hardware at little-to-no profit, and you make your money on the games. That's where third-party publishers make their money.
Xbox 360 is the system where the most games are being sold. We now have an attach rate of over eight games per system. We're clearly the platform that's driving the majority of all third-party profits, and that's before you even get to online. Nintendo may benefit when they sell hardware, but if third-party publishers aren't selling games the whole ecosystem doesn't benefit."
Very interesting comments, Mr Greenberg.
I got a chuckle at the effective "X360 is cheaper than PS3 if you dont want unimportant stuff like a HDD, or rechargable controller, and don't want to play online, use a wireless network, not to mention play HD movies" comment, as well, coupled with the fact that the 360 doesn't even have a browser, like the PS3 and Wii do, and his comment on how the 360 was an "everything" box (without HD movies, HDD for DL movies, browser, etc.), whereas the Wii was "just for games".
This guy is awesome. He is true master of media spin comedy.
