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Good analysis.
About making a part of casual users move upstream, it is quite natural, it's what happens to a part of them, some remain casual forever, a minority becomes hardcore, and quite a big share becomes a mix, looking for harder challenges, or more complex plots, or vaster environments or whichever else "increase of thickness" of some aspects of a game, in some genres, or even in a single game series, while remaining more casual in others.



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW!