When hype is done with a foot in reality, there's nothing wrong with it. Hell, even taking a step or two out of reality is undertandable.
However, we've come to the point where Little Big Planet, a critically acclaimed, double platinum, 2D platformer is considered by some a failure because it didn't live up to "the hype" - ie sell 5-7 million and move 3 million PS3s out the door.
Games are limited in what they can do. They rarely can expand far beyond the genre's base (ie there was no way a 2D platformer was selling 5mil), and even more rarely have a big impact on weekly console sales. When hype starts putting these extra burdens on a single game (or series of games), it sets it up, unfairly, for perceived failure.







