I personaly dislike this form of hype
There is always a group of very aggresive and vocal PS3 fanboys hyping their games, they are getting ridicilous, by implying that everyone that does not appreciate such title has no taste, remember MGS 4 hype (Great game but not for everyone?)
It gets ridicilous with every forum being spammed with how great will KZ2 be or how awesome will be impact of FF XIII in Japan, or the amount of threads around LBP release.
Many games are hyped (Lair , Haze) and more recently R2 (it sold decent, but just look at the threads from september/october) but they failed to deliver in terms of sales, and people have to eat crow.
I have to say PS3 fans are very vocal (and with majority thats actually quite a good thing) but some of them are pushing it.
