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deathgod33 said:
sony wants you to think, is that a good thing?

The point of an ad is not to get you to think, but to persuade you to go buy something.  It is meant to entertain, captivate and hold interest so you want what is sold to you.  Advertising is meant to be a passive medium, not a game.  Other forms of marketing can do similar and drive you to think, but they are not advertising.