The last few Sony ads haven't been bad.
They've just been misplaced.
The Sony team is used to being in first... and they are running "First Place" ads.
Like the type of ad coke would run.
Problem is... Market Leader ads are really only effective when your the market leader...
When you aren't the market leader you need more then "Hey we're awesome" ads.
Look at softdrinks for example.
Coke has it's ads that are basically "Coke is great."
What does Pepsi have? "Hey people like us better then Coke."
and "This is why we taste awesome."
When you aren't the market leader you need to explain why you think your better.
The closest add to come to it is the newest one with the people and there different shirts... but the problem is... it isn't saying or explaining anything.
Really they need ads that straight out say what the PS3 does best. A good play would be an add that portrays the 360 and Wii just as gaming devices while playing up the movie aspects and the big shared games it has with the 360.
