FishyJoe said:
It is relevant, here's why. If people don't buy the software, then you take a loss. You weight the risk of action, in this case a price cut, against that of inaction, no price cut. The goal is to make profit, not a zero sum game. So the number of games required to acheive increased overall profitability is important because it has to be weighed against the risk of taking loss. |
There's two components which result in profit as you know, revenues and expenses. A price cut does not change the expenses side, it just reduces the hardware revenue (and hopefully boosts the software one). The risk of acting by making a price cut does not change the software development expenses.
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