NJ5 said:
That is not relevant in this case, since these costs you mentioned do not happen due to the price cut.
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It is relevant, here's why. If people don't buy the software, then you take a loss. You weight the risk of action, in this case a price cut, against that of inaction, no price cut. The goal is to make profit, not a zero sum game. So the number of games required to acheive increased overall profitability is important because it has to be weighed against the risk of taking loss.