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Oh come on, are you going to begrudge Sony their business tactics when most businesses do the same thing and Microsoft of all companies are their main competitor? That sounds like a MS PR statement. It would be ludicrous to think that Sony has destroyed the Playstation brand beyond repair. I mean, if Nintendo couldn't do it for ten years while being known by the masses as essentially the official Fisher Price gaming system, I think Sony is okay. Nintendo may have turned profits before the Wii, but losing so badly for ten years doesn't scream corporate intelligence to me.