Nintendo: We Are Responsible For 99% Of Game Industry Growth In 2008

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bdbdbd said:

This is the standard way the companies look at the market. "us" vs "them". Any company takes the same viewpoint.

Problem with the model is, that it takes the average instead of the individuals. For example if Sony had experienced negative growth of 1 billion and M$ and Nintendo had 1b each, both could show they accounted for 100% of the growth. Then again, i'm interested seeing the numbers in revenue because of the 360 pricecut, that definately cut down its revenue per unit sold (also, the relative number of games sold at budget  price account largely to the revenue too).

I understand what you say but I think you miss the important point here.

Take the definition of "Revolution" :

 a fundamental change in the way of thinking about or visualizing something : a change of paradigm 

A common competition would be that one company try to be better than another one in the same contest. The current situation in the gaming industry is that one company decided that a change of the way of thinking was due because they believed that a safe, common and incremental approach was unfeasble in the long term.

In a common competition a company PR will try to spin that his company is better than the others but in a competition of different system/model of values who is part of one system will try to spin that his system is the right one whereas the other system is wrong and destined to failure.

In our case there is one company that has adopted a new way of thinking while other two company follow the common way of thinking. What Nintendo is affirming with those PR is that their ideological choice was the right one whereas the obsolete paradigm , adopted by the other two companies, is destined to failure or stagnation.