The problem Sony faces now, and it affects the coverage, is perception based on how it is doing in contrast to Microsoft in Nintendo in the home console business. It is more sensitive to this that Nintendo or Microsoft would be, because it was the top console maker last generation. The fact it fell to third, and is facing a stiff challenge to end up being even second due to it going up against Microsoft, doesn't help it. Sony's margins are must smaller, and anything that may take awhile to turn things around (Home) are judged within the initial few months.
And, in regards to people bashing this assessment, because UBS lost money, and thus the analyst who works for them must also be clueless, then using that reasoning everyone who posts here is also full of it because of predictions by the likes of CrazzyMan.
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