rhisc on 15 January 2009
Seems like they have the new Madden or Need for Speed franchise. They can put out a new version every year with a couple of upgrades and the fanbase will move to the next iteration. As long as they don't put out crap like the latest NFS they should be able to sustain this for many years. They also have 2 developers alternating every other year so they can keep things sort of fresh and have a full development cycle.
