Gh0st4lifE said:
@Sardauk Even if the smaller developpers were stupid enough to buy Sony comparison in-game advertisers would quickly remind them how useless PSN infos are. Gaming is developping a third side (and even a fourth) besides user demand and developper supply with constant ingame advertising (the fourth side is downloadable "cultural" content). Advertisers need to have as precise targets as possible. The fact Live puts so much enphasis on user accounts (high security, huge switch costs, strong community building, addictive point system) while targeting the most adult gamers and willing-to-pay gamers only demonstrates how much advertising is going to be the new "argument". A well developped in-game advertising environment ensures a new revenue for both platforms and developpers. It also lessens the inherent risk in marketing your game (establishing taste groups, correlations of all kinds, geographical sispersion, etc.).
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Yep, It is called customer segmentation (thanks to Datamining) 
Evan Wells (Uncharted 2): I think the differences that you see between any two games has much more to do with the developer than whether it’s on the Xbox or PS3.
