No matter how you look at it, the best thing Sony could possibly do is issue a $100 price drop in Q4.
1. Sony has all year to make profits off the PS3 starting March.
2. Sony won't lose significant marketshare to Microsoft since both consoles will be within 50,000 of each other every week anyway.
3. Sony will disrupt a likely $50 price drop Microsoft probably has planned before Christmas.
4. PS3 cost reductions will have gotten to the point that they can issue a $100 price drop without selling the PS3 at a more significant loss then they are now, if any at all.
5. PS3 is set to have the biggest releases in every region for Q4 by far. Combining them with a $100 price drop would upset any price advantage the 360 may have for the bargain season.
6. They will have a good standing with an infinitely expanded market going into 2010 to overtake 360 worldwide sales all together.
7. By the time Q1 2010 ends, PS3 will be making a profit again and the whole process starts over.
Existing User Log In
New User Registration
Register for a free account to gain full access to the VGChartz Network and join our thriving community.
