The best price cut for PS3

[NJ5]

Phrancheyez said:

NJ5 said:

We don't know how much Sony is losing per unit, especially since the analyses we have don't seem to take the exchange rates into account. There were widely circulated reports one year ago that the PS3 cost $400 to produce, so I don't see a reason to believe the current reports are any more trustworthy.

As for your scenarios...IMO both are only possible if the dollar/euro recover, and even then they are uncertain. Things are not entirely under Sony's control now, fortunately for them they're not the only Japanese company suffering from this so they may get external help too.

 

Just curious what you mean by external help...you saying the US government will give them an allowance too?

 

No, if anything it would be the Japanese government. But that's not what I meant, I meant the Bank of Japan could intervene in the currency markets to prop the dollar and the euro up. In fact they have mentioned that they are uncomfortable with the dollar below 90 yen (it's at 88.7 now).

EDIT - in other news it seems the Euro hit a new 6-year low against the Yen today (116.92 right now).