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This issue has probably seen the most topics on this board from Nintendo trolls trying to 'discount' the Wii's sucess or whatever. Now Nintendo has come out and said the exact thing Nintendo fans have been arguing against for the last two years on here. Oh no!

But according to Koda, the company considers neither Microsoft nor Sony as rivals in the marketplace: "People often ask such questions, and we say our competitor is neither those companies, but consumer indifferent to games," he said.

The company launched the Wii in South Korea last April and the DS in January 2007, with the latter now having sold 2 million units in the territory - but Koda notes there is still a significant challenge ahead.

"As there were many violent games, many parents had negative images of games," he explained. "We face a major challenge of changing those negative images.

"We believe that the Korean market has growth potential as there are many people who are not interested in online games and who used to play online games, but do not play them anymore," he added.

http://www.gamesindustry.biz/articles/nintendo-will-thrive-regardless-of-downturns