At launch, it was estimated that the Wii made $49 US profit, when sold in the US. Obviously, some of this profit is for the retailer.
Also obvious
Wii manufacturing costs have gone down
Ninty makes more money on consoles sold in the 'others' region
The strengthening yen has recently decreased the amount of yen that Ninty gets for each American console sold.
So Ninty could easily cut 20% of the price of the Wii worldwide and still make a profit







