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largedarryl said:
@Jordahn, I think investment into OLED technology is the type of thing that put them here now. Unless there have been leaps and bounds in the technology, OLED will only be adopted by technophiles. OLED suffer from a short life and drastic cost increase when compared to traditional LCD and Plasma technologies.

@darth, I think when Sony invested in the Ericsson name they took on a large amount of debt that the company carried before hand (someone correct me if I'm wrong as I'm not well versed on this).

@Wiibox, do you actually think the PS3 and Bluray was a good investment for Sony, my current opinion on consumer electronics industry is its usually detrimental to focus on high end products, ala PS3/Bravia/Ericsson/Bluray. Where companies that produce products that produce non-luxury products tend to do better when their customers are targeted by competitors.

 

Well, there has to be a company that needs to push the envelope, and SONY is one of the few of them.  Of course it doesn't mean it will always be succesful.  So far, several other companies are also looking into OLED technology as I've read in Sound & Vision IIRC.  So this could benefit SONY in the long run.  And I do agree what OLED's are more expensive, NOW.  But all Tv technologies have its pro's and con's.  Both LCD's and plasmas have come a long way so I don't see why the same cannot be applied for OLED.  Remember, LCD and plasma was not "traditional" at one time.  But regardless of what succeses that SONY might benefit, I don't think anyone predicted such a recession.  So I have to agree with Wiibox3 that Blu-ray was a good investment because of the increasing demand, but the current recession is making it harder.



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