richardhutnik on 13 January 2009
Why would Sony advertise their system in a place that most likely read by owners of their system? Odds are that the PS3 section is read by PS3 owners. Advertising there is a waste. However, if you advertise in your competitor's system, you can end up getting people considering a 360 to look at your system, and targeting 360 owners to consider buying a PS3. In politics, it would be like running advertising in battleground states, to try to win mindshare.
It is more effective use of advertising. NOW, if Sony had a specific new GAME for PS3 owners they want to promote, advertising in the PS3 section makes sense. Even promoting Home would work.
