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Exactly NJ5. If you were an investor with Sony and they came to you and said "You know that $2Billion profit we said we were going to make? Well turns out Bob got the numbers wrong, we actually need $1Billion from you because we fooked up. Also we have decided to cut the price of the PS3, that way we no longer lose $50 a console we lose $150 a console, it's all good baby!" what would you do? If it was me i would think some mad guy was running the company and bail! The one thing that is for certain is if Sony price cut and cut by $100 they run the risk of going under or doing a Sega if they get it wrong.