Sony is hemorrhaging money. What should really scare them is the fact that the US is going to continue to hemorrhage jobs through the third or fourth quater of 2009. In other words 2009 could be way worse for them into a slow recovery of us markets followed more slowly by global markets into 2010(this would be the best case scenario). If you think consumer sentiment is at a floor then you are fooling yourself, because when shit really starts to hit the fan this summer; high fuel/energy prices, high unemployment, contracting real income, people are going to spend even less of their income and a price advantage for any goods will be paramount to selling product. It would be a shame to see sony fail, but not unimaginable. Just look at other historically resilient companies ie gm, chrysler, ford, alcoa, airline industry, music industry, investment firms(many historic failures in 2008 alone); virtually all corporations are preparing for a very cold 2009(ie slashing jobs), some will not weather it.
I posted a few days ago something like --Sony needs to survive this global recession as a corporation. In the next year they will have to make some serious decisions about what markets their products can grow in and where they can not.
