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Trademarking a game title doesn't mean you fully control the IP:

"Spyro the Dragon, Spyro: Ripto's Rage and Spyro: Year of the Dragon were marketed and distributed by Sony but Universal was officially our publisher on the deal and retained the rights to the IP.
As I state above, being independent means that you always have the option to go to another publisher if things don't work out." - Ted Price, Insomniac ( http://blogs.ign.com/Ted-Insomniac/2006/10/09/33075/ )

And I doubt Insomniac would be this popular among publishers/investors if Sony is the owner of all their big hits:

"Price conceded that he is constantly approached by those "who are wondering if we want to sell, if we want private equity money."" - Ted Price, Insomniac ( http://www.gamesindustry.biz/articles/were-happy-with-independence-says-insomniac )