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Ooh, they arent' even using player sales. I just noticed PS3 value.

They're using Player Revenue AND including the PS3... that's even more funny.

Also where do you get 30 million last year?

 

By my math it's 30 million total.  (as does the article.)

By this timeframe DVD had sold 30.6 Million.  More before you even consider the fact that the movie industry has grown by at least 5% every year.

When you account for inflation of the market... it isn't even close... Marketshare wise Blu-ray is getting destroyed vs what DVD vs VHS.